Clients are the assets that set a company on the trail of success. They are the heart and soul of a company and need to be taken care of by the best possible means. In case of an agency, making and retaining clients proves to be of significant interest to the management. Clients are the only ones that can bring them business via new projects and tasks and hence, their alliance with the agency is vital.
Though new clients are difficult to find, however; the task is not impossible to perform. A good amount of effort and a bit of wisdom can get you enough clients to ensure profits. Here are a few possible ways to find new clients for your agency.
• Referrals Through Word of Mouth
Word of mouth marketing is the best source one could opt for. Referrals hence, work both ways; they allow the agency to obtain a new client whereas; allow the new client to gain a sound feedback regarding the agency. Because it’s the community of friends and colleagues that people trust, therefore; asking for referrals can work as a pull factor for the potential clients. Also, it requires less effort to bring a new client onboard, using this particular method, since the job takes place majorly on part of the person who’s referring. It is often the most basic source of obtaining new clients and has been applied by agencies and freelancers since ages.
• Portfolio on Online Portals
Social media is also a good source of spreading the word. Through sharing sample work on the page, agencies can influence potential clients to opt for the service. The portal is free of cost, however; the right amount of effort would reap true results. In this regards, regular posts prove to be of fundamental importance as irregularity can result in missing out clients that could show interest in the service. Moreover; blogs and informative articles should also be made a part of the page for the sake of portraying a knowledgeable image of the agency.
Make sure to post the best design and development work or else client involvement and retention would be tough to ensure.
• Follow Up from Previous Clients
Clients you have worked with may also prove to be a great source of new projects. Since these people are aware of your method of work and the quality you deliver, therefore; convincing them for a new project is never a big deal. These clients may be unaware of their own needs and that’s exactly where an agency should chip in. It is important to make the old clients aware of their needs, offer them help in terms of fulfilling their requirements, negotiate with them over the price, and assure them of the highest-quality work. Not doing so would make an agency lose a great opportunity and hence, all precautionary measures are ought to be taken.
• Partnership with Other Agencies
If you are an agency looking for new projects, try partnering with other agencies that perform similar tasks. Often agencies, piling work in the form of new projects, are overly occupied with their routine tasks and hence, direct their new clients to other agencies. Moreover; at times the budget of a client doesn’t fit their preset scale or the skills required to perform the task and unavailable and hence, such agencies tend to direct these projects to their partner agencies. Hence, partnerships are valuable and one can cash on the same if given the right amount of attention.
• Twitter, LinkedIn, Facebook
These portals are the best in identifying people or companies that may require your services. These portals though are cluttered with other information as well, however; the use of right keywords could lead you precisely to the correct results of your search. Typing words like ‘hiring a graphic designer’, ‘looking for a designer’, or ‘looking to hire a designer’ can direct an agency to individuals/brands that may require their services.
Gathering clients is a tough task, however; if given due attention, the efforts of an agency can prove to be fruitful while giving it the profits it desires.