Graphic designers are the assets of a company who have the power to make or break a brand. These people, through their design skills, can create a positive or negative image of a brand. The quality of work they provide depends upon several factors that cause them to be happy or unhappy. The happiness of a designer hence, is simultaneous to good-quality work whereas, the dissatisfaction of the designer can lead to a spoilt design.
How to keep the designer happy is a crucial point to ponder upon since a happy designer is likely to deliver a great design. Hence, considering this very nature of the designers, here are a few must do things that a client can work on for the content of the designers.
Remain Clear and Descriptive
Clarity should remain an integral part of the project explanation phase. People often confuse the words ‘precise’ and ‘descriptive’ as being opposites of each other; which isn’t true. A client brief can be both the words at the same time by being short enough to avoid frustration and clear enough to communicate all the details.
A client brief that lacks clarity and description is likely to generate frustration in the designer while causing him to produce a bad design.
Working in collaboration reduces stress and anxiety while enhancing the quality of the task performed. A common understanding of a client, however; is that of a supervisor and not a team player; which makes the relationship difficult. By not acting superior, a client can always work together with the designer to make wonders happen. Working as a team can allow both to understand each other’s expectations while make them collaborate in a manner to produce results of superior quality.
Let Them Do Their Work
There is a difference between working as a team and getting completely involved in the work while causing frustration for the designer. A client should refrain from forcing his ideas on the designer since the latter is knowledgeable enough to handle the designing task on his own. Continuous support and guidance are appreciated, however; making the designer do what you think should be done should never be the case. Following this rule, the client can make the designer happy and pleased.
Stay in Touch
There are times when the designer’s in need of the client’s guidance. Accessibility is the key in case of such a situation. The client should make himself available for the designer in the case when advice and support are required by the latter. If not given due attention, the client can get the designer frustrated while making him produce an average design since the details of the project weren’t imparted to the designer as required.
Show your Loyalty
The relationship of a designer and client is similar to that of a husband and wife. As it is prohibited for a husband to praise another woman in front of his wife, it is forbidden for a client to talk about another designer as well. Statements such as ‘that designer does a better job than you’ could get the designer offended while forcing him to produce low-quality work. Hence, a client needs to show his loyalty towards the designer while not making a comparison in any case. If loop holes prevail, a client can pinpoint them using a different strategy, one that does not offend the designer.
Keeping the designer happy is extremely important and each client should strive towards attaining the designer’s delight to ensure good-quality results. The acts mentioned above do not guarantee any success in keeping the designer happy. They could be catalysts in some cases and core ingredients in others. It all depends upon the attitude of the designer and the circumstances of the design process. Nevertheless, a client can always kick start the process via implementing these points while narrowing the effort in the later phases if required.