Colors are considered the most important element of your logo design. They have an emotional impact and influence on human behavior. They assist in uplifting your brand identity and the aura of your logo. Logo color is one of the critical elements that most startups feel uncertain about while opting for color schemes.
Before you design your logo, you need to have a brief understanding of color schemes and their combinations. Here we have crafted a professional guide that would assist you in the selection of colors that best suit your business niche and your logo design.
How to select your Logo palette?
Before going through types of logo schemes, let’s go through the methods to select a perfect color scheme for your logo. All colors have their meanings and vary according to the business niches. Your whole branding guide depends on the color themes.
Know your Brand Nature
You are the only person who knows the brand in and out. You need to depict the type of message you want to portray to your target audience.
Think about the type of nature your brand possesses. Visual elements are easily memorized and color schemes contribute to making your logo look more eye-catchy and memorable.
Research your Competitors
Conducting brief research on your competitors and niche and assist you in selecting an ideal range of color schemes that are most suitable for your industry and latest trends. This unlocks the potential to get into the competition side by side with your competitor.
During research make sure not to adopt the same color theme as your competitor, else it would leave a bad impression of your brand and people might think you somewhere look towards your competitors trying to be one of them.
Colors have a straight connection with psychology. Colors have the influence to portray things in several ways like positive, negative, dull, or powerful and energetic.
Having an understanding of color psychology helps to portray your brand message in the right way to get the right audience and make your logo more attractive in the respective domain.
There is a variety of colors when it comes to advances graphical aspects.
Here are some color terminologies you should know before we dive into the significance of colors.
Color comprises tone, hue, and tints. These are the main elements that can be further broken down when it comes to the construction of colors.
The three main primary colors are Red, Yellow, and Blue. All the rest colors are a combination of these primary colors and a mixture of light or dark exposures.
All other colors are formed by the combination of three main primary colors. For example, Red when mixed in Yellow forms an Orange color.
A tint of any color is formed when a white shade is added to the hue (primary dominant colors). For example: When a red color is exposed with a white shade a pink tint is formed.
A shade of any color is formed when any color is exposed to the black color.
For example, Twilight shade is formed when black is blended with the blue color.
Any color blended with a combination of white and black shades forms tones of colors or grey color merged with any primary color forms tones.
Nature of colors
Every Color has its particular meaning to them. Let’s go through the meanings of colors so you can adopt the ones that are most suitable for your brand.
Red is one of the primary colors. It has a wavelength of 700 nm. It is considered to be the color of life, and it represents intensity, confidence, anger, risk or love, and affection.
Orange is formed by blending the primary colors (yellow and red). Orange has a wavelength of 600 nm (nanometers). The orange color represents activeness, inspiration, interest, and friendliness.
Yellow consists of a wavelength of 580 nm. Yellow represents Hope, confidence, sociability, cheerfulness, and warmness.
Blue consists of a wavelength of 492 nm. It denotes intellect, reliability, trust, socialization, and smartness.
It has a wavelength of 550 nm. It’s used to depict health, good luck and security, and wealth.
Purple comprises a wavelength of 380 to 450 nm. It represents royalty, thoughtfulness, excellence, and reality.
Brown represents loneliness, sadness, dependability, and security.
Black and White
Technically black and white are not colors. That’s what we have through all wrong since childhood. Black and white are shades that are mixed with other colors to form several variations and tones.
Black denotes despair, peril, coldness, and death meanwhile white represents purity, peace, goodness, and life.
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Over to you
Now you have a brief idea about the nature of color that will assist you in making your logo design more appealing and attractive having a true meaning of color schemes used perfectly for your niche.