WHAT IS PAMPHLET
A pamphlet is an open book; pamphlets may comprise a single sheet of paper that is published on both sides. You can also provide another attractive look to your pamphlet by adding the design folded in half, in thirds, or in fourths, called a booklet or it may consist of a few pages gathered in half and saddle stapled at the crease to make a simple book. Everything depends on pamphlet graphic design and the purpose of pamphlet design. Pamphlets are very common in introducing some new product or service in any exhibition gathering; distribution can be made on the road, street, and anywhere depending on the requirement.
Types of Pamphlets
Serving a similar function or purpose to flyers, pamphlets are focused on information to educate, and encourage any public event, the introduction of new products or services.
Classically in book presentation, containing pages folded in half and stapled down the center, the pamphlet should have a long shelf life. When creating a pamphlet to showcase a product, notify the public or highlight an issue, include info that is not date-sensitive.
There are several important types of Pamphlet that frequently works in the market.
- Product Information
Advertorial pamphlets are based on some particular advertisements. Instead of playing ads on radio, television, or on the internet, it is better to display ads on pamphlets with sufficient details. The ad and details are important so these should not be eliminated on pamphlets. Therefore, it is designed in booklet formulation. For an ad, aim for four to six sheets of evidence to support your claims about why consumers should use your company’s items. Sequence the pamphlet much like you would approach a guide, including images and dividing it by topics, products, or services. Fastener your readers’ eyes by using fascinating colors and fonts.
The educational purpose of using a pamphlet as a tool to teach your public. Non-profits, government agencies, and similar corporations may at some point, recourse to the aid of a pamphlet to teach their audience. An educational pamphlet can increase public awareness, be targeted toward growing issues or concerns, or provide lighter bits of information you think your audience will find interesting.
Product Information describes product assemblage or showcases your product in pamphlet format. For assembly instructions, number each piece and use the number as a reference when explaining assembly. Sensibly explain the process in stepwise format and include pictures if accessible. To showcase a product, splurge on color print and try silky paper. Include surrounding view images of your product and explain its competencies. Answer the question, “What makes this product diverse?”
Propaganda Generally taking the platform of political or religious beliefs, propaganda pamphlets are used to push an issue. Take the time to do your research and support your position with properly investigated statistics and substantial information from consistent sources. Retrieve your information from scholarly resources, or try completing your own research by conducting surveys. The goal is to be reliable and objective by evaluating both sides of the issue for the reader.
HOW TO MAKE A PAMPHLET
Flyers can be a good marketing tool to advertise a product or service. The trick is to make your pamphlets as eye-catching as possible and not spend a fortune on the end product. Follow these tips to create an effective business pamphlet for very little money.
Choose your pamphlet layout. Your computer desktop program will have several choices for you to choose from. You can also create a layout from scratch with design software like InDesign or Adobe.
Make a list of the info you want to include in your pamphlet. In addition to information targeting the exhibition audience, including information about your business, contact information, and key products and services that set you apart. Also, include a voucher or special deal. This will cheer potential customers to hang on to your pamphlet, even if they don’t use your product instantly.
Design your pamphlet cover. The cover is the most important part of your pamphlet. Focus on a bold image and simple text that gets your message across.
Design the inside panels of your pamphlet. Each panel should focus on one main idea or concept. Keep your text short and to the point, and include graphics to make the panels good-looking.
Edit the text of your pamphlet to make sure there are no mistakes. Read it several times at different times in the day for reviews, and ask a friend or assistant to look over your text.
Print a copy of your pamphlet before executing the whole bundles. Look over this printout with an eagle eye for graphics that bleed off the page, mistakes, images that don’t look quite right, and any other errors.
Print and fold your pamphlets. Find out how many people are attending the exhibition and print extra so you have enough copies to hand out. Make sure to choose high-quality card stock or pamphlet paper because it might be your first impression.