Logos are created to enhance the recognition of a brand. These are visual symbols which, when placed in various spots, can help a company increase its recall. Deciding upon the places where the logo can be placed for endorsement is, however, is a difficult call.
Printing a company’s logo on t-shirts has been the newest trend these days. Businesses take pride in flaunting their customized t-shirts at conferences and workshops while also giving them off as gifts to their loyal customers. The logo printed t-shirts are hence a source of promotion for the brand under consideration; a technique that guarantees success with respect to brand recognition.
Does a t-shirt logo have to be different?
Absolutely not, if your business owns a logo you can place the same on your t-shirt. However; if the logo’s missing from your brand, you can have it designed in a manner that would make it look perfect on a t-shirt. How to go about the t-shirt designing? Here are a few tips.
SEE ALSO: The Logo Design Process
Take Time to Explore
First of all, it is important to explore the t-shirt design idea that would serve as the base of the t-shirt logo design. Often clients, in a hurry, tend to go with ideas that are neither relevant to the business nor creative enough to grab attention. Having such a design printed on the t-shirt would mean a waste of the business’s money. Hence, in order to avoid such a situation, it is advisable to get the idea passed through an extensive phase of brainstorming before finalizing it and sending it for printing.
Picture the Design on a T-shirt
Since the logo is to be placed on a t-shirt, it is vital for it to look good on the same. A printed version of a design is likely to look different from a digital one hence; it is summoned to be the duty of a designer to experiment with variations of the design on a t-shirt. By variations we do not suggest making major alterations to the logo design for t-shirts, however; tweaking it a little while producing concepts in black and white could be done.
Simple is Beautiful
Simplicity is the most loved feature in today’s cluttered world. A simple design is more likely to grab the attention of the customers than a complex one. You would definitely not want your customers to spend a good five minutes looking at the design before the meaning of it occurs to them. Hence, in order to grab the customer’s attention instantly, it is always good to keep the design simple and elegant.
Keep in Mind your Target Market
A business should always keep in mind its target market while designing a logo for the t-shirt. The target market preferences can help the designer gather insights with respect to the placement, color and size variations, and design style of the t-shirt logo. Designing based on these insights, the designer can easily get the logo noticed by the target market in the most appropriate manner.
Design it Properly
Designing is the most crucial phase of developing a logo. No matter how brilliant an idea may be, if not designed properly, the logo will never be able to attract the attention of its target. For the sake of ensuring that the design remains perfect, it is vital for a company to hire a professional graphic designer. A designer having sound knowledge of the design tools along with insights of the industry could serve as the best resource for the task. In case if any company couldn’t afford to hire a graphic designer, the Internet is filled with free t-shirt logo makers that can help the company design a t-shirt logo.
Print it Properly
T-shirt logo printing is the next most crucial stage, after designing, which needs to be performed with care. A company should ensure that the printing of the logo is done in high-quality. Low-quality printed t-shirt logo designs, given off by a brand, are likely to result in a negative impression of the brand on the customers. Hence, it is advisable to always choose the best printing service to ensure top-class results.
There are several custom t shirt design companies in the market that offer the services of designing and printing t-shirts. These agencies have professional graphic designers facilitating the task along with exceptional printing facilities to ensure great prints.
The trend of custom t-shirt printing has been gaining pace for quite a time and hence is considered to be a good source of capturing the customer’s attention. With the right resources and knowledge at hand, a brand can design its own t-shirt logo with ease while making its mark in the market it prevails in.