5 Standard types of Logo Designs and How to use them?

Thinking about getting a Logo Designs for your startup can be confusing especially when there are several types of Logo variations out there. Before proceeding towards the design phase considering a logotype will make the process easier.

Logos styles are divided into five standard types, wordmarks, brandmarks, combination marks, emblems, and letter marks. In this blog, we will walk you through these standard types of logos with huge organizations using them and explain when and why you should consider using them.

Make sure that not all logotypes might fit in these types, but you can always embed these concepts in the logos you wish to use.


Five standard types of Logo Designs

  • Wordmark

wordmark logo designs


A wordmark is also known as word type or logotype. It is a simple and minimal text representation of an organization. A text logo can go in different variations – as in handwritten, signatures or custom fonts or existing fonts that are not so common.

Popular examples of wordmark logos include Coca-Cola, Google, FedEx, Disney, Sony, Visa, etc.

For huge organizations, the simplicity of a type logo can portray confidence, stability, and history. It can be useful for startups due to the visible name of the brand and create brand awareness.

Once that name establishes a strong recognition of a brand and creates awareness then the logo can be switched to a letter type.


  • Lettermark

lettermark logo design

Lettermarks is also a text-based logo but it’s based on the initials of the brand. It goes along with the branding guidelines of the company. The most famous examples of letter marks are CNN (Cable News Network), HBO (Home Box Office), P&G (Procter & Gamble), and EA (Electronic Arts).

These examples are good for companies having difficulty pronouncing the name or too lengthy to adjust it up in a logo format.

Shortening the company name also helps your audience to memorize the name easily especially in the global markets.


  • Brandmark


A brandmark is also called a pictorial mark. This type of logotype consists of a graphical element, icon, or symbol representing the company’s identity. Some of the famous examples include Apple Inc., Twitter, etc.

A symbolic representation of a brand psychologically connects more with the viewers than a text-based logo. This principle is observed on social media where people tend to develop trust where they see a bluebird logo of Twitter or a white ghost of Snapchat etc.


  • Combination Mark

combination mark

As the name suggests a combination mark is the combination of a wordmark and a brandmark or a blend of text and symbol. Some of the famous examples include Adidas, Pizza Hut, and Xbox, etc.

Combination marks are a special type of logo design that most brands aim to proceed with while showcasing their symbol and brand name at the same time.

The complexity level of this logotype is high, in the reduction of sizes, therefore it is an ideal approach to either embed the text with the symbol just like the logo representation of Adidas is the best example of it.


  • Emblem


This type of logo is also like the combination mark, but in an Emblem logo, the text is present inside the symbol of the logo.

Famous examples of emblems include Starbucks, and Harley-Davidson, etc.

Emblems are not flexible as compared to combination marks because the elements are hard to separate.

This type of logo creates an impression of a seal. Logo designs crafted with emblems are highly appealing that are mostly used by schools, churches, etc.


Over to you

These types of standard logo designs are the best options if you are starting your own business or you want to revamp the logo design of your existing logo identity.

One of the things you should consider while opting for a logo design is that make sure it goes along with your branding guidelines and represent your niche perfectly so your target audience has no further issues in identifying your brand.

Also, try to select colors that go along with your niche. You can read about the color natures Here.


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