Why Font Psychology Matters the Most in Logo Designing?

We cannot deny this fact, communication is necessary for every phase of life. Whether you aim to create an image of your budding brand within a growing industry or you wish to connect with people on personal terms, communication is essential. However, communication is a lot more than simple speech. There is a range of mediums that let you communicate without speaking in particular. Around 93% of communication held across the globe is nonverbal according to the Mehrabian rule. This fact sounds like a perfect truth when it comes to branding, where a team of creative heads collaborate to formulate engaging yet business-relevant content to communicate the voice of brand to its targeted audience. No speech occurs yet the voice is communicated, therefore, font psychology matters the most in logo designing.

Therefore, communication without speech asks for certain factors and attributes. You have to be very selective and conscious while creating the content and keep great care of the audience you wish to communicate with. It is not just enough to understand the color psychology but to get along with font psychology is also important for the custom logo designers. While colors carry emotions and made us feel a certain way, different types of fonts also create an emotional association or connection with the audience and possess the art of influencing their thoughts. For the most important part of a logo is your brand’s name, font psychology matters the most in logo designing. The better a custom logo designer would understand font psychology, the better he would be able to engage the audience with incredible logo designs.


Here’s Why Font Psychology Matters the Most –

Ever heard the phrase picture superiority effect? It seems like a blessing in the world of branding. It defines that the only thing that stays in human memory for the longest period is something visual. Thence, if you want your brand to be highly remembered and recognized among the audience, then you need to work on its visualization. The more visually appealing your brand will be, the more audiences it would be able to attract.

Now you must be wondering that if visuals are so important then why font psychology matters the most in logo designing? – Well, fonts do count in the visualization of your logo design. A custom logo designer must remember fonts influencing your perceptions about a brand. For example, if you find a logo of a financial company with comic sans typography, you would probably call it an unprofessional business. However, if it was written in some standard serif font then you would have surely presumed it as a professional brand.

According to the Gestalt theory, human beings are most likely to find meanings and associate perceptions with things. They tend to create a unified whole out of different components and find it incredible when they can communicate a unified message. Gestalt theory, in particular, enforces custom logo designers to create that unified whole out of colors, graphics, and typography – to communicate a unified message using all the attributes of logo design. The color, shapes, graphics, geometry, typography, and everything that combines to create a logo design shall be consistent, harmonious, and capable of communicating the righteous voice of your brand.Even if a custom logo designer succeeds in combining the right colors and graphics for your logo design, a less relevant font would lower the impact and bring a great decline in your brand’s recognition. 

As you fully get to understand why font psychology matters the most in logo designing, a question will arise that which font shall you choose? – Well, the answer is quite plain. As a custom logo designer, you shall choose a font that complies with your brand’s values and messages. Worry not, we will let you know in detail how serif fonts can depict a sense of professionalism and tradition, whereas sans serif gives a friendly feeling and etc.

Thence, it’s all about your sense of creation. How a custom logo designer blends different components into a unified yet appealing outlook is all that matters.


The Psychology of Different Font Styles –


Serif Font Psychology –

The traditional most font style, serif creates a sense of trust and loyalty. They have been largely used in the logo design industry because of the feel they depict. If you run an established company and have a bulk of trusted audience, serif fonts are ideal for your brand’s logo design. They are professional yet convincing enough to build your brand’s recognition and expand your audience altogether. Times New Roman, Garamond, and Georgia are great examples of serif fonts, and they are broadly used by editorial magazines, financial institutions as well as in academics.


Slab Serif Font Psychology –

A modified form of serif, slab serif fonts create a sense of solidity, confidence, and boldness with their excessive slabs. They look almost similar to the serif typefaces with just an extension of slabs with each letter, transforming them into better versions of trust and loyalty, i.e. bold attitude and confidence. The best examples of slab serif fonts include Rockwell, Courier, and Museo. They are often used by the brands aiming to create an impact on society such as technology disruptors, etc.


Sans Serif Font Psychology –

Sans serif is the most delicate yet clear form of typography. It has no extensions attached to the typefaces and represents honesty, simplicity and the sensibility of a brand. They represent the actual message of a brand without the fusion of any decorative or distracting component for the audience’s sight. Arial, Helvetica, and Century Gothic are common examples of sans serif. They are majorly used by the clothing or technology brands who believe in the simplicity and forwardness of a message.


Script Font Psychology –

A font inspired by handwriting and feminine elegance, script fonts create an aesthetic sense of creativity and artistry in the logo designs. They are a bit fancier font with decorative turns and extensions and can pose emotions and creativity among the audience. Lobster, Lucida Script, and Zapfino are great examples of script fonts, and they are largely used with feminine brands. Moreover, they are also common with brands aiming to pose their artistic and creative sides to the audience.


Font Psychology Matters the Most in Logo Designing – How to Find Your Perfect Font?

Custom logo designers often go through a lot of critical stages to come up with a stunning logo design. There is no doubt to the fact that logo designing is a daunting task. With so many tiny details to cater, there’s a great chance of forgetting that font psychology matters the most. However, it might not be considered as much as the colors and graphics are catered while designing a stunning logo, to tell you the truth – it shall be catered the most. Take a look at Coca Cola, they have managed to transform a simple typographic logo into the world’s most selling brand in the drinks industry, with just the understanding of font psychology.

Therefore, the key to finding the perfect font for your brand’s logo design is to rightly understand the psychology of each different font style. All you need to find the perfect match for your brand’s values, the font psychology that compliments most with your brand and boom. You are all set to create a stunning logo design capable of communicating a whole unified message of your brand among the audience.


ReadMore : Lack of Context is Why Logo Design Concepts Fail?


Leave a Reply

Related Blogs & Articles