In a big part of the world people cannot read French or English, but they are good at remembering signs
Considering the above statement, one cannot deny the importance that a logo holds in bringing a brand to the top. A logo is an element that gives a brand its identity while at the same time increases its memorability. Hence, without a logo, a brand is nothing but an intangible constituent of a whole that is unknown and unheard of.
Having understood the significance of a logo, a business should start searching for one that is the most relevant and best-suited. In this regards, a few tips are to be kept in mind to ensure that a great logo is bestowed to the brand.
Logo Idea for My Business
How to Decide a Logo?
Examine Competitor’s Logo
The first step to selecting a logo is to examine the logos of the competitors. This would give the business an idea as to what types of logos are trending in the market with respect to the industry they operate in. Also, knowing what the competitors are using, a business can avoid following the same idea for the sake of appearing distinct and exclusive.
Come Up With an Idea
After a thorough competitor research, a business can move on to generating ideas for their logo. It is to note that the idea should be outstanding as to make the brand outshine in its market. A mediocre idea will only make a brand stand in the clutter where all other similar brands await their success. Hence, coming up with a brilliant idea during the initiation phase is what a business should focus on.
Take Customer Reviews
It is extremely significant to obtain the views of the customers with respect to the idea. The idea, that a business feels good about, may not be perceived well by the customers while making the design efforts go down the drain. Hence, getting their opinion on the same is pretty important as well.
Pick the Right Color
Color, in case of a logo, has to be chosen wisely since colors explain and reflect a lot about a brand that even words can’t describe. Hence, pick the wrong color for your brand and a very different perception of it will be communicated to the target market. Therefore, customers need to be very vigilant in this matter.
Focus on Distinction
For the sake of breaking through the clutter, it is vital for a logo design to be distinct and exclusive. Also, copying a famous logo should be prohibited as it gives out a very negative image of the brand. In-fact a plagiarized logo shows a brand to be less credible; a perception that no brand would wish to impart. Hence, a brand should always come up with a logo that is unique and original.
The final factor in picking a good logo is that of memorability. A great logo has to be smashable enough to be identified without its name being printed nearby. Such are the logos that make it to the subconscious minds of the customers while enhancing the memorability of the design.
Logos can be of different types and could reflect different ideas. However; what should remain constant is the fact that a logo should be designed in a manner that it attracts the attention of the target it is meant to serve. With that done, a logo has attained 50% of the success that it desires for.