Your Ultimate Guide to Vector and Raster Graphic Designing

Generally assumed the importance of logo designing is quite high among the crowd. Therefore, every best logo design company must follow on pointers that assist in escalating profits and engagement. Many times we get confused to choose between vector and raster graphic designing.

Undoubtedly a successful logo design creates an awakening impact on the viewers. Therefore a solid, fresh and exclusive logo is a significant source of branding; hence businesses must understand the elements between vector and raster graphic designing.

A successful logo makes a strong impression but designers need to have a clear idea on which art design to incorporate. Certainly, a tough choice has to be made among vector and raster graphic designing.

According to Finance Online Statistics, “65% of businesses say they’re ready to pay $500 for a new logo. On the other hand, 20% to 15% of businesses are ready to pay $1000 or over It.” Significantly, the figures showcase the worth of an original logo design in the world of business.

Behind every influential brand’s logo a vector and raster graphic designing concept is hidden, let’s look onto worthy differences between the two. Well, it’s a common question asked out by newbie’s and commonly clients dribble with confusion too.


A Guide to Vector and Raster Graphic Designing

Consequently, whenever a client comes in you have a pool of designs in your portfolio to show. You’re just a click away to send the file.

Hey! But wait, hold on your horses. Doubtlessly, you have the best designs but never be quick to send any design. Therefore, be focused and give enough time to turn out something new for the proposed brand. Hence think when to use vector and raster graphic designing.

Even the most experienced designers are trapped in the confusion bubble. Many brand experts agree with, “You can never be too short of learning when it comes to design.” This statement proves learning keeps on bettering your creative modes.

Think of multiple situations for the business that is how many ways the vector raster graphics can be used, such as….

  • Monochromatic logo on barcodes
  • Colorful images on billboards
  • Flashy colored graphics in magazines
  • Small-scale images on product packaging

Also Read:  Why Excellent Color Contrasts are Important in Professional Logo Designs

What’s a Vector?

Assuredly, a vector graphic appears without apparent loss to quality. Thus, vectors are computerized, mathematically, and precisely calculated positioned images and shapes. Therefore, each pointer has their cleared work pathways positioned on the x and y-axis of the canvas. However, designers get confused while choosing vector and raster graphic designing.

Amazingly, the path of creation has various properties to think over, like,

  • Color contrasts
  • Shapes
  • Texture
  • Style
  • Thickness
  • Curves
  • Fills
  • Line art (wireframes)

Although vectors are infinitely scaled yet offer a high-quality resolution image design. Besides this quality, the businesses need to understand common differences between vector and raster graphic designing. However, vectors shouldn’t be used for digital paintings or photo editing rather it’s best for….

  • Nifty illustrations
  • Engravings
  • Logos
  • Signage
  • Etchings
  • Embroidery
  • Product Artwork

Vector Graphics Color Variations

Vector logo classifications are far more modern than raster logos. Therefore they have amazing color variant sets.


CMYK – Cyan, Magenta, Yellow and Black

  • Primary colors head
  • Creates a fully colored printed outlook
  • Multiple print runs
  • Various full-color schemes
  • Different colored inks
  • High in quality

Pantone – Colored Ink

  • Universal color-coding agent
  • Counters the color splitting issue
  • Precise matching of colors
  • Single ink used for the printing process
  • Quality assurance
  • Alternate ink system for CMYK

Black & White – Single Color Version

  • Cannot separate the monochromatic effects and essence
  • Placed with a colored background
  • Requires a lot of precision and endurance
  • Great for embossing
  • Creates an elegant and sophisticated touch
  • Brightens up the colors
  • Illustrious for color-contrasting properties
  • Best for single-colored documents, signage and laser cuts

Types of Vector Files

Vector files can be found in innumerable graphic formats. These file types are easily convertible to any file type. The need arises when professionally printed graphics are needed n the forms of brochures, leaflets, posters, stickers, etc. Commonly used files include AI, PDF, EPS and SVG. Here you’ll find the two most used format files.

Portable Document Format – PDF File

  • Incorporated with illustrator editing capabilities
  • Can be viewed through multiple gadgets
  • Easily open and edited at any time
  • Requires a PDF viewer or Adobe Acrobat

Encapsulated PostScript

  • Widely used vector file format
  • Can easily open the broadest range of software’s
  • High-quality vector file format

What’s a Raster?

Rater files are mainly the representation of dot matrix data structures that represents a rectangular grid of pixels. Moreover, raster graphics are a collection of pixels; hence designers are free to choose the size of the image. But with a great drawback, as the image becomes blocky and blurry. That’s why designers contemplate between vector and raster graphic designing.

Raster Graphics Resolution Range

  • Raster quality dependent on the image resolution
  • Image quality gets compromised
  • Used for realistic photography and realistic imagery
  • Broad spectrum of colors
  • Unlimited Resolution capacity

Types of Raster Files

The most common raster file includes JPEG, GIF, PNG formats and more. Raster graphic files must contain all the necessary information in order to render the graphics pixels, colors, size and arrangements. Moreover, raster graphics or logos are capable of rich color blends with the scope of detailed editing.

Joint Photographic Experts Group -JPEG

According to Wikipedia’s notification, “JPEG holds the popular stone, with being widely used image compression standard in the world.”

  • Digital images with good compression standards
  • Adjustable degree of compression
  • Maintain smaller size files
  • Offers compression without lowering image quality

Graphics Interchange Format – GIF

  • Dried down version of PNG
  • Bitmap format images
  • Incorporated frame with separate 256 color palette
  • Reduces file size
  • Moving images

Portable Network Graphics – PNG

  • Popular for transparent background drops
  • Offers colored imagery
  • Modern, improved and non-patent replacement for its graphic counterparts
  • Widely used for logo making and designing.
  • Supports lossless data compression

Choose Between Vector and Raster Graphic Designing

Supposedly, you’re being paid a handsome amount for a logo design or creation of an image. For that designers have to think over what’s best among the two vectors and raster graphic designing. Choose any one after eyeballing on the shortcomings of each tool. Hence, check on the file types that can help in the making of such graphics.


Read More : Press Release | Hire A Dedicated Designer with BrandsDesign – A Plain, Adaptable and Hassle-Free Platform for Graphic Design.


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