Even if you’re a newbie or a seasoned marketer, you already understand how attracting strangers to your website is the first step in any effective marketing campaign. However, implementing it into reality can indeed be difficult. It’s easy to get caught up in plenty of other things, such as generating underside results or staying up to date with new trends in the market, and neglect of that first step. You should implement SEO best practices for the desired traffic.
However, it is not really an afterthought in your marketing strategy. Quit believing that attracting traffic is unattainable and make it a primary concern in your marketing scheme. Raising site traffic and users isn’t a game of chance; there are certain tested methods that people use. We’ve segmented most of the greatest techniques to attract web traffic in the piece below to assure you’re up to date on these suggestions.
Some useful tips to increase traffic to your site
Make your website researcher friendly
Who do you assume you should be optimizing your site for when you hear the term “SEO” or “search engine optimization“? So, here’s a hint: it’s not really the search engines. Excellent sites are tailored for the people who use search engines, not for the search engines themselves.
The best part is that search engines regard sites that are designed for users to somehow be fully optimized. So, by ranking your site for the people who will probably visit it, you’ll be aiming for two targets with one arrow, as you’ll also be optimizing it for search engines.
Therefore, if you’re considering how to develop a digital experience that will bring more customers, make sure you start with the searchers first. So, what would people like to watch on your website? What exactly are they searching for assistance with? What is the greatest way for you to assist them? Search engines will follow a website that is geared for searchers.
Search for the high volume keywords
You just have to enter any (or a few) suitable words into any of the Keywords Explorer’s reports, now select one of several keywords reports to see vast numbers of suggestions.
Refine the list using the following two criteria:
- Search volume—considering highly in search demand for this term in a given country, or how many times this keyword is looked for in Google each month;
- Keyword Difficulty—a series of numbers between zero and one hundred that indicates the overall rankings challenge of such a keyword.
This will provide you with a list of topics that are low competition with sufficient volume. If you want more, play a little more with the filters till you come down to a list you are satisfied with. However, keyword Difficulty (KD) filtering simply provides an idea of complexity. Prior to actually picking a keyword, you should always personally assess the search evidence to determine real trouble and search intent. Don’t stop there, though. Refine your list of subjects even more by concentrating on those that have a solid business worth.
Generate content with the right keywords
Your keywords are just like the bridges through which other people can come to your website. While for that, researchers need to be interested in the content beyond the searches in order to actually pass that bridge and get to your site.
However, the first and the most important thing is to understand the personality for you to know what your researchers really want. Because it’s your personality that decides what kind of searchers you are trying to bring towards. You should create content around keywords that are focused on the difficulties or aims which your personality is aiming to achieve.
But what for? Because customers are actively searching for answers to these issues. Searchers would therefore discover and visit your website if you provide material that somehow assists them to improve their situation.
Ascertain that your website offers a conceptually proficient experience
Assume you’re searching for a professional to assist you in obtaining a license for your latest innovation. You go to Google and type in “patent attorneys” along with whatever country you live in, in the search bar.
Wait before you press the “search” button. Now, what do you think the websites of those patent attorneys would seem like? Your mental image of a busy website with vivid colors and playful typefaces is usually not accurate. Rather, while people think of a reputable, trustworthy patent lawyer’s website, you generally think of subdued hues, a clearer typeface, and chances to discover the various kinds of services the firm provides.
Interestingly right, completing your research, the legal attorney you hire will most likely have a site that resembles your mental image of what a good lawyer’s website must seem like. This is known as cognitive ease: high-traffic websites tend to deliver an experience that is close to visitors’ expectations of what a website ought to look like.
Asking potential customers (typically your present customers) what they’d expect to have on a site like yours is an easy way to increase the cognitive fluency of your site. What are they looking for in terms of style and formatting? What should be the most prominent content? If your website does not meet their needs, it may be time to consider other website optimization tactics.
Write guest posts for other blogs
Guest posting is basically where you write for other blogs. And in favor, the owner of the site allows linking back to your website. And the benefits of guest posting are: you get more and more traffic on your site, more backlinking which also relates to rankings, and last but not least the increase in brand awareness.
However, the biggest challenge you will face in the process will be finding the blogs that are active to receive your guest posts. And for this, most SEO who would want to attract more traffic use Google search operators and search for the sites that have “write for us” pages.
But still, nothing is perfect, the problem is that this whole process is really time-consuming and if everyone started to follow the very same process, there are going to be the same opportunities for everyone. In contrast, the site owners frequently receive more and more related applications, and if they can’t handle mostly get ignored.
Besides, you can tackle this problem by not limiting yourself just to the pages which show “write for us”. Because there are sites that accept the guest posts even they haven’t posted for that. Regardless, who doesn’t like free content? Look for the sites that have already written for some specific topics because the possibility is that they would be interested in guest posts with the same topics.
Make a new post for each of your most relevant words
Your keyword imprint is similar to your carbon print, only that it is digital. Your keyword imprint is the list of keywords for which the site scores in search engines — in other words, how big an imprint you leave on the web. A huge keyword imprint, unlike a carbon footprint, is certainly a good idea! This because? A big keyword footprint indicates that your website ranks for and is connected with a variety of keywords, each of which represents a possibility for your website to be discovered.
However, the search engine tends to view each blog you write as it is own web page. If you write quality guest posts according to your personality, the chances are that you would rank high for those specific keywords on the search result page. Basically, the guest post you write for other blogs assist in expanding your keyword imprint. And you can also get the opportunity to attract more visitors to your website. For that, you need to get your SEO strategy stronger.
Publish content regularly
Don’t think it’s enough that you are writing blogs on the keywords relevant to your personality. You need to write for other blogs consistently if you want to drive traffic towards your site. In a study, it was said that businesses that tend to write blogs daily are more prone to the positive return on financing compared to the businesses that post blogs only one time a month. It means that when you post blogs regularly, there are more chances of producing bigger benefits. And by benefit I mean you can get more leads, visitors or even the customers.
Moreover, if you write blogs regularly it means that you are given the chance to search engines to scrawl onto your website on daily basis. And giving your page an opportunity to be discovered by the search engine.
Use blog content to respond to prospects’ questions on social media
Do you see anyone on Twitter or Facebook seeking advice? Perhaps users tweeted a plea for restaurant recommendations in your city or posed an inquiry on which toothpaste kind to buy. What if someone asked you a question in a LinkedIn group you’re a member of? Most likely, you’ve seen them… but have you responded?
What might you have done if those same questions were posed to you in person? Would you turn aside and act as if you hadn’t noticed those? No, you’d respond to them! You would give that person the information they needed and serve as a resource for them. People ask questions about specific topics like SEO or digital marketing, so help them!
On social media, this very same approach applies: when a passerby or potential customer wants help, don’t just ignore them; aid each one! Look for possibilities wherever the understanding of the sector could be useful. Respond to Facebook posts and questions, but take it a step even further providing links to related blog posts or websites in your comments. In that manner, not only do the visitors and customers receive the assistance they require, but you also gain a new client on your site. This can be a terrific technique as far as you’re not only flooding users with backlinks — you’re actually educating them.
If your content is out of date, update it!
If you don’t remember when is the last time you updated your website content, then it’s time to update now. like you’ve seen, SEO is not an activity that can be set and forgotten. Competitors may try to “take” the leading position, even though you’re currently performing well for your goal keyword. When your material gets old, Google might “reduce” your rankings. To sustain your rankings, you must keep your content up-to-date.
Check there at search results and see everything the top-ranking posts have that you might not have to figure out why your ranks have plummeted. Frequently, ranking decreases occur as a result of out-of-date content. Updating the old sections may be sufficient depending on the target term. In some circumstances, you might discover that you’ll need to completely rework the article.