The initial few years, for a budding business, are very crucial in terms of its administration. These years call for the staff’s attention for the sake of managing and running the departments that either need attention or have gone stagnant. During such a critical period, companies often do not plan over the idea of customer awareness and recognition with respect to the brand, which is fine enough. It’s always logical to first set things straight for the management before diving into the customer segment of the business.
SEE ALSO: Logo Design Trends to Avoid
Not focusing on the customers of the business doesn’t mean that the company cannot have a temporary identity. That’s where pre-made logos chip in. Pre-made logos can be found on the Internet for a nominal price and hence, are good at serving the purpose for the time being. However; in the longer run, these logos can prove to be injurious to the image of the company.
Here are other few reasons that reinforce the idea of pre-made logos being a temporary item.
Focus on the Important Stuff
As mentioned earlier, the initial few years of a business are important in terms of setting up a ground for operations. During these years, the company can invest in things that are essential to the smooth functioning of the business. Not having a logo, during this phase, hence may not matter since designing would only become a source of wasting the company’s time and resources. On the contrary, a company can use a pre-made logo just for the sake of saving itself from appearing as unprofessional, for the time being.
A smart move, for a nascent firm, could be to draw a timeline for its activities. This may include a detailed account of the time to be spent on some core functions and that to be used up in the building of the brand. This way, the resource manipulation would remain minimal and the company would remain on track with all its activities.
Obtain Business Clarity
It takes time for a new business to understand the nitty gritties of the corporate world along with gaining an insight of the industry it operates in. As per an established fact, a strong brand identity cannot be created without the team having sound knowledge of the business and its functions. Comprehending the business itself is a time taking task only after which a decent identity could be bestowed to the brand. Therefore; a company can always use a pre-made logo for the shorter run while shifting to a customized one after gaining clarity with respect to the business and the preference of its customers.
Pre-made Logos Aren’t Unique
A business’s logo should be a reflection of its objectives and goals, both of which are unique to a business. Hence a logo built on these elements gains uniqueness as well. However; logos that are taken or purchased from the Internet, may or may not be good enough to explain the nature of the business. These logos may be fine to use for a short span of time, however; using it for the longer run would make it strip away the brand’s charm and elegance.
Also, distinction in a logo comes as a result of the intense research that a business conducts. The research allows a firm to understand the nature of its customers while aligning the brand’s identity with the same, which is a lengthy process altogether. Hence, till then a company can always use a pre-made logo for the sake of appearing as interesting.
Pre-made Logos Are Sold to Many Businesses
Pre-made logos are usually cheap and hence, a lot of businesses are interested in their purchase. It is likely that in your very industry, there could be two new businesses with the same logo. Such a situation is expected to create a very bad impression of the business while creating confusion in the minds of the customers as well. However; all of this is the story of the longer run. For the initial phase a pre-made logo could be used to serve the purpose.
Pre-made logos are usually designed by amateurs and hence, are poor in quality. This may not be true always but as per the general perception and insights obtained; these designs tend to be inadequately created. Again, these logos can be used for a short period of time till a strong logo is created and then a shift can be made.
It is always a good idea to conduct a proper research before tossing the company’s resources in logo designing. Till then, if you feel like you need a logo for the sake of making your business appear as genuine, pre-made logos are abundantly available on the Internet for purchase.