Turn around and you will discover those logo designs that speak the language of minimalism while always hitching the attention. Designers are focusing more towards the rule of simplicity and elegance. Clutter-free designs not only look refreshing but leave a good impact on the user’s mind. Minimalism is the golden key that few designers possess. People are tired of looking at the complex logos; stroke of meaningless colors and piles of shapes don’t attract them anymore.
The logo that revolves around the principal of minimalism works like a magic wand for you. Minimalist logos make their space in the user’s mindset. Since there are no unnecessary elements involved, the logo looks classy and gets registered in user’s mind firmly.
Glance at history
The principal of minimalism is not something new. It dates back to the era of De Stijl art movement where the abstract ideas were more focused on lines, primary colors, and rectangles. If you see the work of the architect Van Der Rohe, you will see the beautifully crafted frameworks blended in negative spaces and lines.
Even the typical Japanese design is the live form of simplicity. Minimalism is a part of Japanese culture. From colorful pots to the clothes they wear, minimalism is etched everywhere.
What is today’s definition of Minimalism?
In comparison with the previous era, there is not a massive change in the definition but yes, its application has been changed. Brands want to wear cloth of minimalism to occupy a distinctive place in the marketplace. Our brains are not ready to accept the complicated things that’s why famous brands use minimalist logos to make their place in the mind of customers.
Thought to provoke
Visualize, you are in a room full of luxurious furniture, paintings, gadgets, and showpieces. That room in disorganized and you don’t even find a way out. What would you do the next second? You will run away from there. Now, replicate the same scenario in brand’s case. You make a logo that is full of colors, gradient, lines, shapes, etc. Do you think a cluttered logo which you have made will earn its place in your consumer’s mind? Without a single doubt, the answer is “NO!” Here, the minimalism principal saves you. A minimalist logo follows the rule of simplicity and gets a spot for your brand in the consumer’s mind.
Reap the real benefits
Undeniably, minimalist logos have taken the marketplace. A logo has to be unique and memorable and that’s where the minimalistic approach helps. It’s time to reap the amazing benefits!
- Not even for a nanosecond, you have to worry about how it will look, once get printed. Due to the simplicity, the logo seems classy after it gets printed.
- In the school of cluttered designs, it makes your brand stand out. The minimalistic logo is attention-grabbing and gets you a prominent spot in the eyes of your customers.
Tricks to design a minimalist logo
It all starts with a good plan. You need to first jot down, for what purpose you are creating a logo. While creating a minimalist logo, make sure that you have a reason for every design element which you are using. You need to be picky while selecting the colors, fonts, and shapes.
There are some points that will be of help while designing a minimal logo.
Take care of the contrast
Here Yin and Yang concept will help you in pairing up the design elements.If you are using two colors in a single logo make sure that they are in contrast with each other. The intense contrast example is black and white. Be playful and try to mix and match the colors, the final product will be awe-inspiring then.
Too many elements kill the real essence of any design. Make use of the negative spaces in your logo. The principal of proximity can be of help here. Since our mind is designed in a way that it derives the meaning out of everything, it will quickly grab the letter or word that is blended in the proximity.
Organize the elements appropriately
The grid is essential for every designer. Work on the grids and align the elements properly. An organized piece looks elegant and helps you in standing out from the rest. While making lines or even a dot, make sure that you have a proper reason for each element that you are embedding.
Use colors that convey your message
Colors play a significant role in the designing of a minimalist logo. Your designed logo should contain colors that resonate with the brand’s personality. An important point here is that a minimalist logo doesn’t revolve around black and white color. Rather than using black and white, you can choose any other color that resonates with your brand.
Don’t use a typeface that doesn’t go well with your brand. Perfect selection of the font plays a significant role. Don’t use the font that looks appealing to you; instead, use the font that suits your brand. If the typeface is the dominant element, you can play with the other features like you can bold it, or you can italicize.
Minimalism in a logo
When you particularly associate minimalism with logo design, minimalism focuses on the simplicity of design. Simplicity doesn’t stand for making boring logos. It stresses on making logos that don’t contain the unnecessary elements. A logo has to be memorable and easily recognizable, that’s what the concept of minimalism is all about.
Unique logos in the world are built on the concept of minimalism. Check the logos of Nike, Adidas, Reebok and you will see the beautifully implemented principal of minimalism. To make your statement, a strong logo is a must.
Tale of transformation
All the famous brands in the world didn’t start with an outstanding logo. A significant amount of effort was put in to its making after which the brands, now famous, took their real shape. Hence, if you too want to revamp your brand identity, it’s never too late. You also can go for a simple logo but make sure that you hire a designer who is not fond of making complex logos.
“Less is more” the core concept
The theme followed by minimalist logos is of “less is more.” Simplicity has a class and the concept of less is more, stresses over conveying your message with the help of fewer elements. If you use fewer design elements in a logo, you will see that the logo looks more appealing.
Minimalism will never go out of fashion. The concept of simplicity rules everywhere. Minimalism is undoubtedly a bit tricky to incorporate, but once you get a grip on it, it becomes a piece of cake for you.
A minimalist logo sets you apart from the crowd. Having a minimalist logo is very beneficial for you. If your logo is memorable, it will get registered in the minds of potential customers, quite quickly. Proper application of colors and typeface can help your brand a lot. Admittedly, a minimalist logo is something that acts as a potent weapon.
Zoe Lucas is a freelance blogger who loves to write in different niches, Currently working as a web editor at Call Me Loco!