Skip to content
brand-design-logo
  • Design
    • Logo Design
    • Business Card
    • Stationary Design & Print
    • Brand Guide
    • Icon Design
    • Email Signature
    • Email Template Design
    • Power Point Template
    • T-Shirt Design
    • Website Design
    • Flyer Design
    • Brochure Design
    • Packaging
    • Banner Design
    • Sticker
    • Calendar Design
    • Vehicle Wrap
    • Resume
    Hire Designer
    Starting from as low as $399/month
    Add a graphic designer to your team. Great for solo entrepreneurs and small-size businesses.
    Learn More
  • Develop
    • Web Development
    • Shopify Store
    • WordPress Website
    • WooCommerce
    • Wix Website
    • Custom Web Application
    • Mobile App
    Hire Dev Lite
    Starting from $699/month
    Ideal for startups, small businesses, and personal blogs, this cost-effective package offers tailored website development services to establish an online presence.
    Learn More
    Hire Dev Pro
    Starting from $1299/month
    Ideal for businesses that need to stay ahead of the competition in terms of website design, this package ensures a profesional, cutting-edge online presence.
     
    Learn More
  • Marketing
    • Social Media Marketing
    • Search Engine Optimization
    • Pay Per Click (PPC)
    • Link Building
    • Email Marketing
    • Content Writing
    Social Lite
    Starting from $499/month
    Ideal for startups seeking to create brand awareness.
    Learn More
    SEO Lite
    Starting from $499/month
    Ideal for a website that has already implemented some SEO tactics.
    Learn More
  • Pricing
  • Custom Package
  • Design
    • Logo Design
    • Business Card
    • Stationary Design & Print
    • Brand Guide
    • Icon Design
    • Email Signature
    • Email Template Design
    • Power Point Template
    • T-Shirt Design
    • Website Design
    • Flyer Design
    • Brochure Design
    • Packaging
    • Banner Design
    • Sticker
    • Calendar Design
    • Vehicle Wrap
    • Resume
    Hire Designer
    Starting from as low as $399/month
    Add a graphic designer to your team. Great for solo entrepreneurs and small-size businesses.
    Learn More
  • Develop
    • Web Development
    • Shopify Store
    • WordPress Website
    • WooCommerce
    • Wix Website
    • Custom Web Application
    • Mobile App
    Hire Dev Lite
    Starting from $699/month
    Ideal for startups, small businesses, and personal blogs, this cost-effective package offers tailored website development services to establish an online presence.
    Learn More
    Hire Dev Pro
    Starting from $1299/month
    Ideal for businesses that need to stay ahead of the competition in terms of website design, this package ensures a profesional, cutting-edge online presence.
     
    Learn More
  • Marketing
    • Social Media Marketing
    • Search Engine Optimization
    • Pay Per Click (PPC)
    • Link Building
    • Email Marketing
    • Content Writing
    Social Lite
    Starting from $499/month
    Ideal for startups seeking to create brand awareness.
    Learn More
    SEO Lite
    Starting from $499/month
    Ideal for a website that has already implemented some SEO tactics.
    Learn More
  • Pricing
  • Custom Package
brand-design-logo
  • Design
    • Logo Design
    • Business Card
    • Stationary Design & Print
    • Brand Guide
    • Icon Design
    • Email Signature
    • Email Template Design
    • Power Point Template
    • T-Shirt Design
    • Website Design
    • Flyer Design
    • Brochure Design
    • Packaging
    • Banner Design
    • Sticker
    • Calendar Design
    • Vehicle Wrap
    • Resume
    Hire Designer
    Starting from as low as $399/month
    Add a graphic designer to your team. Great for solo entrepreneurs and small-size businesses.
    Get Started
  • Develop
    • Web Development
    • Shopify Store
    • WordPress Website
    • WooCommerce
    • Wix Website
    • Custom Web Application
    • Mobile App
    Hire Dev Lite
    Starting from $699/month
    Ideal for startups, small businesses, and personal blogs, this cost-effective package offers tailored website development services to establish an online presence.
    Get Started
    Hire Dev Pro
    Starting from $1299/month
    Ideal for businesses that need to stay ahead of the competition in terms of website design, this package ensures a profesional, cutting-edge online presence.
     
    Get Started
  • Marketing
    • Social Media Marketing
    • Search Engine Optimization
    • Pay Per Click (PPC)
    • Link Building
    • Email Marketing
    • Content Writing
    Social Lite
    Starting from $499/month
    Ideal for startups seeking to create brand awareness.
    Get Started
    SEO Lite
    Starting from $499/month
    Ideal for a website that has already implemented some SEO tactics.
    Get Started
  • Pricing
  • Custom Package
brand-design-logo

Home » Blog » Branding

Logo Design Ideas for Food Industry

  • Branding
  • August 23, 2017
  • Tags: food brand logo, food company logo, food logo ideas, food product logos

The food industry runs on scrumptious food, however; attracting customers towards a food brand needs a better strategy than merely tantalizing their taste buds. A good strategy requires good communication which can be fostered only through a design that hits the target market right. Talking about designs, logos play a major role in directing customer’s perception while shaping their preferences for a particular brand. Logos in the food industry are majorly made to represent taste combined with elements such as freshness, hygiene, novelty etc. as per the focus of the brand. Logos in this industry hence are thoughtfully made since food is not something people wish to compromise on. In case if you are still confused regarding the basics of logo creation for a food brand, here are a few tips for you.

SEE ALSO: Latest Logo Design Trends

• Simple is Fine

simple food logo

With logos it has always been a concept that good ones contain a hidden meaning in them. True as it may sound, the concept does not apply to each brand. There are several food giants in the market that have kept it obvious and yet have gained the attention they needed. Taco Bell, a well-known brand in the US, has been known for its purple-belled logo. Considering the name of the brand, a bell is not an out-of-the-box icon to come up with, however; it still has been successful in gaining the right recognition. Another famous American brand Applebee’s also portrays an apple in its logo making the icon obvious yet relatable.

Hence, do not get scared if no distinct idea comes to your mind. Sometimes the less obvious too steals the limelight.

 

• Meaningful Logos

food logo meanings

The above mentioned details do not suggest that successful brands can’t go for a meaningful logo. There are several food chains in the market that have opted for logos that contain a subliminal message veiled in their logo for the customers to identify and decipher. The Wendy’s logo contains a “MOM” written in the collar of the mascot whereas; the McDonald’s logo is claimed to portray a healthy pair of breasts. Though not visible to the naked eye these logos do have an impact on the subconscious mind while influencing thieir customers in different ways.

 

• Add a Friendly Face

top food logo

Smiles are always in fashion and often restaurant logos are seen to have a friendly face added to the visual representation of the brand. These mascots help a lot in shaping the identity of the brand while giving it a pleasant look. Also, the wide-smiled faces make the brand more approachable and welcoming. The Starbucks logo is one such example of having a friendly face in its icon. Though the former is quite complicated to design, these friendly mascots can be as simple as Carl Junior’s smiling star. It all depends upon the resources a brand is bestowed with and the kind of features that the brand’s target considers as jovial.

 

• Brand’s Tagline

food logo tagline

A tagline is often added to the brand for the sake of making its essence clear to the customers. It is likely that the customers may not be able to judge the nature of the brand by its name, however; a tagline added to it can definitely help in identifying the same. Hence, equipping the customers with the right detail with respect to a brand is often a wise thing to do. How to do it? You already know the answer.

The color of Subway’s logo may depict it being healthy, however; the meaning is subliminally communicated and hence, difficult to understand. But Subway’s tagline which reads “Eat Fresh” appropriately portrays the idea of it being a source of healthy meal.

Taglines are endorsers of the brand message that may be communicated by the brand through various means, however; is not interpreted correctly.

 

• The Right Colors

food logo colors

Food industry is known for its red colored logos since the color serves as an appetite enhancer according to the psychologist community. Though red shines high in this industry, there are brands that have taken the risk of bending the trail while opting for a different color which depicts the essence of their brand perfectly. Subway chose to go with the color green, white and yellow for the sake of representing freshness. On the other hand Taco Bell, another famous food chain, opted for purple and pink in their logo to make it appear more youthful and approachable.

Conclusion
Deciding upon the type of logo to be created for a food brand is a difficult task, however; with the right knowledge and skills a brand can always create a masterpiece while conquering the top position in the concentrated food market.

Share:

Leave a Reply Cancel reply

You must be logged in to post a comment.

Related Blogs

Link Building Strategies and Resources for Highly Effective Marketing

July 28, 2021

Why Anime Logo Designs Are Ruling the Design Market?

March 6, 2020

Why Dedicated Resources Are Better Than Any Service?

March 2, 2023

Tips to Create the Best Website Design for Your Business

November 8, 2019

When and why do Your Brand Needs a Redesign?

April 29, 2020

10 Logo Design Rules That Every Designer Needs To Know

December 24, 2018

A Brand Development Strategy To Fuel Up Your Growth

January 13, 2023

How to boost your YouTube Videos Rankings?

April 16, 2021

Whys and Hows Of Outsourcing Graphic Designs Effectively?

July 27, 2020

Brandsdesign Guide to Build a Brand in Three Steps to Uplift Your Image

January 22, 2021

6 Marketing Lessons I’ve Learned with 6years of Digital Marketing

January 29, 2019

Why Hiring Remote Graphic Designers Is Beneficial For Companies

July 31, 2020

The Influence of Symbolic Logos

March 19, 2021

The Logo Design Process

September 26, 2017

Why are companies changing their logos to flat designs?

June 23, 2017

Five Ways Logo Designers Can Embrace Success in 2020

March 5, 2020

How Color Theory Helps Creating Visually Stunning Logo Designs?

April 6, 2020

Reasons Why Logo Design Isn’t Cheap

October 10, 2017

5 Pro Tips to Design Flyers for a New Business

November 3, 2020

Lack of Context is Why Logo Design Concepts Fail?

March 27, 2020

Related Blogs & Articles

How Influencer Marketing Affects The Way We Eat

Read More »
September 12, 2024

Is It Still Possible to Build a Successful Website in 2024?

Read More »
May 21, 2024

7 Ways to Improve Your Business’s Online Visibility

Read More »
March 27, 2024

4 Great Tools for UX Designers

Read More »
October 18, 2023

How To Get A Head Start As A Freelance Web Designer

Read More »
June 15, 2023

Find The Best Pamphlet Graphic Design with Important Details

Read More »
March 31, 2023
BRANDING
  • Logo Design
  • Business Card
  • Stationary Design & Print
  • Brand Guide
  • Icon Design
  • Email Signature
  • Email Template Design
  • Power Point Template
BUSINESS & ADVERTISING
  • Web Design
  • Flyer Design
  • Brochure Design
  • T-Shirt Design
  • Packaging
  • Banner Design
  • Sticker
  • Calendar Design
  • Vehicle Wrap
  • Resume
DIGITAL MARKETING
  • Social Media Marketing
  • Search Engine Optimization
HIRE TEAM
  • Hire Designer
  • Hire Marketer
  • Hiring Plans
  • Pricing
QUICK LINKS
  • Billing Settings
  • Contact Us
  • Who We Are
  • Case Studies
  • Blog & Articles
  • Frequently Asked Questions
  • Terms & Conditions
  • Privacy Policy

Product goals?
Let’s make it happen.

At Brands Design, we provide dedicated graphic design packages and we believe that the best designs are made with a personal touch. We take your ideas and make them come to life with unique custom illustrations, presentation design, and motion graphics.

Terms & Conditions | Privacy Policy | Copyright © 2025 Brands Design | All Rights Reserved.

CONNECT WITH US
Facebook Instagram Twitter Linkedin Youtube