Brochures are one of the powerful marketing equipment that you might be already aware of unless you have been living under the rock. A perfect brochure can do wonders in terms of generating leads for your business and drive traffic on your online platforms. But it all depends on the brochure visuals – that how appealing and trendy is your brochure design.
A dull brochure with outdated style can limit the potential of a brochure and eventually kill its purpose if it’s not crafted wisely. Here we are sharing the ultimate guide that we developed with the help of our design professionals that would assist you in crafting a highly appealing Brochure & Leaflet.
How to Craft an Appealing Brochure?
Before you get on the design phase of designing the perfect brochure you need to conduct brief research on your brand personality, message, your target audience, and the budget you want to invest in it.
We have described the brief process in detail, let’s get it started.
Know your Brand Personality
Get to know about your brand. What is your brand all about and how it provides ease to its customers? You have to have a crystal clear idea about the brand else it will all feel disjointed and unclear.
This will assist you in developing the main aura of your brand identity and all that planning will spark in your brochure design eventually.
An organic food outlet showcasing its brand on point.
Define your Target Audience
How you are not going to distribute your brochure in random masses. You need to conduct brief research on your target audience so you can reach your milestone in the end eventually.
How you will do that? Don’t worry here we have dropped some questions you can answer accordingly depending on your business niche.
Questions to ask yourself
- Who is your ideal customer?
- What kind of value they are looking for?
- Are you providing the solutions to their problems?
- They are most likely to respond to texts or images?
- What would be their age limit?
- What kind of geographic your audience resides?
- What you can do to grab their attention?
- Why they should consider you and not your competitors?
Asking yourself above mentioned questions will assist you in finding your target audience.
Define your Message
You need to draft your message about what kind of information you need to place in your brochure and how you will do that before you get on the design phase?
You need to define the Vision and Mission of your brand so that your audience can have a better understanding of the values that your brand is providing.
Is there any particular product you need to get featured in your brochure? What would be the information that you will be including under that particular product to get your audience’s attention?
Define your Budget
You need to define the budget you are going to invest in your brochure design. Your budget is more than the number of brochures you are going to print.
It also depends on the stock of paper quality you are going to select, are you going for the thin paper quality or a thick premium quality depending on your niche requirements.
Are you doing to get trendy embossing or UV spots somewhere on our brochure, what would be the final finish glossy or matte?
All these variables might affect your total budget, so you need to predefine it before proceeding towards the design phase so your design is implemented accordingly.
Designing your Perfect Brochure
Now that you know what to consider we can finally discuss how to design a perfect brochure.
Follow your Brand Identity
As you proceed with the designing process always keep your brand identity in mind. You need to take your brand identity with your other stationery in parallel so it is relatable to your brand.
Select your design elements (Color, Fonts & Images) that go along with your branding and match the tone and content of your brochure. If you are already having your branding guide, make sure to keep it consistent throughout the way.
Haven’t read our Branding Guide yet? Read our blog here on Ways to design an appealing Brand Guide.
Keep the Reader in Mind
When designing your brochure keep your reader in mind. How your ideal customers would want to read your information? Do they prefer more text of huge blocks of appealing imagery on your brochure design?
What kind of fonts and colors they would prefer for a better reading view? Will they be comfortable reading a lot of information on a single portion or you might require to add some spacing to keep it minimal?
What should be the placements of content on your brochure? Can they easily find your contact information? Etc.
Select your Brochure Type
You might be thinking there is only one brochure format? But you can be wrong in this, there are several forms of brochure layouts that you can use depending on the type and flow of information you want to portray to your audience.
The layout of a perfect brochure depends on the content so you have to predefine all the content for your brochure along with the images and infographics you are going to utilize in your design.
Once you are done with that you will have an idea about what kind of layout would be suitable for your niche.
Find your Style
Among several design formats to select from, you can define the design format you need to proceed with that suits your requirements the most.
Keep it minimal and aesthetically pleasing. If your brochure is going too wise in the terms of design it is going to feel overwhelming to your reader.
You don’t want to overstuff your brochure with extra content making it difficult for the reader to get the message or place extra graphical elements in your brochure that might take all the attention of your customers and they might skip out the important details you are trying to portray.
To avoid that aim for the middle, and keep a balance in your text and imagery to make sure your message is conveying effectively.
Nowadays consumers are savvy. They don’t want to see the same old type of brochure design they have been observing for the past 10 years.
You would want to craft your brochure as a state-of-art canvas that is highly appealing to the sight of your customers and eye-catchy.
Call to Action
The main purpose of distributing your brochure to your audience is to get them to take action to get more leads and convert them into sales.
You need to make your CTA stand out among the chunks of content in your brochure. Make sure to place it on every portion of your brochure instead of just dropping it on the back page.
Make sure that no matter how your consumers read your brochure they can’t miss out on your call to action, because the more front and center your CTA. More people will take action eventually.
Over to you
Now that you have an idea about how to get things done you can craft a perfect brochure with these professional tips and make your brochure design stand out from the rest.