There is a lot of information roaring on the internet about creating brands design, but they hardly talk about rebranding and when is the right time to rebrand your business. Creating a brand design is no doubt difficult but to rebrand an existing brand is more complex at times. It is expansive as well as carries a great possibility of pulling down your brand even worse. As an outcome, most businesses try to avoid the process of rebranding because why take the risk and spend budget on something that already exists.
To tell you the truth, rebranding is not an option that you can put aside in the fear of collapse or failure. Instead, it is a necessity that arises at a particular time. The moment you brand become outdated and began to detach the clients is the very time you need rebranding and putting aside this need can soon result at the end of your well-established brand design.
Despite knowing that the trends are changing and your brand design is out-dating, the very question of the right time to rebrand your business can often plague your mind. Worry not! Because here is a fool-proof guide to cater to your confusions and help you rebrand your business with perfection and at the righteous time.
What Is Rebranding ? –
To put it condensed, rebranding is the redefining of your business and to present it in compliance with the recent trends and demands of the consumer market. It can be the transformation of anything and everything related to your business. From changing the shape or detailing of your business logo to adopting a new business name to redesigning each of your brand’s components and attributes, everything comes under the concept of rebranding.
The central scope of rebranding is dependent on the very point of your brand design that needs improvement or transformation. It is not just meant to bring a bit of modernity and new colors into the design of your brand, but to actually design a brand that can solve previous problems and attract the audience with a new charm. Although the right time to rebrand your business can only be determined by the business itself, this determination can be made easier by redesigning the question.
What Parts of Your Business Are Holding It Back? –
This can be a great question to ask yourself when you think of rebranding. It can help in outlining a lot of critical points that together can create an incredible rebranding strategy for your business.
Let’s suppose, you started as a miniature in your industry with a few staff members and limited services to offer. You created an impactful brand design that contributes to the expansion of your business and made you a lot visible in the market at the same time. But with the passage of time, your branding seems to look outdated as it does not represent the new and expanded services you offer, neither it depicts your grown-up employee base and their immense expertise. This is the right time to rebrand your business.
It does not mean that your existing brand is not effective or has failed as a concept, but that it does not compliment your new services and outlook. However, the pressure while designing the brand this time would be much higher than you had in the first place because your audience has already been posed with great standards and would not settle for anything less attractive than the previous one.
You Must Have A Brand to Rebrand in the First Place –
A very important yet neglected part of the rebranding is to determine whether you actually have a brand or not. You cannot restructure something out of nothing. There has to be something in the first place before you redesign it or bring transformations into the design. Similar is the case with branding, you cannot rebrand your business unless it is a brand. Take the example of master cards.
To bring you out of the fascinations, having a logo for your business cannot make it a brand design. A brand is a lot more than the visual components you use for the representation of your business. It is your business mission and objective, and the values which create the foundation of your business. Until the time you have established a well-equipped strategy of how you communicate with your targeted audience and begin to engage with them, your business cannot become a brand. And you cannot begin the process of rebranding unless you own a brand.
Concluding Thoughts –
The righteous time to rebrand your business is when it stops depicting what you are doing as a business with perfection. A powerful brand is flexible, promising and confident. It represents all the missions and visions of your business to the audience without any plague and creates an impression that lasts forever. Whatever you are doing as a business, there shall be some message and strategic planning for the process.
The moment you feel like your business is not reflecting the real practice or it is failing to convey the message, that is the right time to rebrand your business. Don’t waste your time and wait until your brand dies, start rebranding today and give your business an incredible flight.