You could have seen hundreds of websites on a daily basis that are not only extraordinary but in functionality, these websites are more than great. Have you ever thought about why they put so much effort into website design? There are so many significant reasons, but the most reasonable one is to attract people. Whenever you feel like your website isn’t doing well, there might be something missing, or most probably, the website traffic isn’t up to your expectations.
Or you have noticed that the visitors’ count has reduced for quite some time. In any scenario, you may have fallen under one of the pitfalls that mostly website designers are afraid to fall into. Here in this article are mentioned some general mistakes that you should avoid on websites. These could be the reason which may hinder your website’s capability and must be taken under consideration. Or there’s an option for you to avail of website design services. So, let’s just start!
When it comes to website design, a few common blunders to avoid
Website is taking too long to load
If that’s the matter with your website, you should consider some design components. Visitors’ experience with your website is more important, and that could get better when your website load time is short. If you want people to stay on your site and visit again and again, then make sure this problem is no longer a problem on your website. There are several implications to speed up your website; here we will go for the necessary ones to get started.
The most important thing is to optimize pictures on your website, specifically on the homepage. There’s nothing more troublesome for the visitors than a landing page with images that makes the site’s loading speed too low. So, cut down on some images and step up with your content whenever possible. Complicated extensions, templates, and modules might also slow down your site’s performance. Upgrading those components to updated models will assist you in getting stuff done faster, mainly if you haven’t done so in a long time.
Don’t forget to verify extensively before making changes to your online website in case there are any other changes in how the plugins interact with your site. In this manner, you can make sure that nothing has been snapped as a result of those changes. And finally, you can adopt the modifications after testing them.
You don’t have a mobile-friendly website
When your website isn’t responsive and works properly for the smaller screens, then small device users might not wait for that long for your website to load. And because of this, there’s a lot of traffic that you are missing out on since nobody wants to wait for the website that doesn’t load faster and they can’t view the content properly.
According to research in 2018, it was said that more than 52% of traffic worldwide is coming from smartphones. It indicates that more than half of the population expects you to provide a quality experience to their smart device. So, you must meet their expectations if you want them to be engaged with your website for an extended period.
Badly designed website
The most crucial thing in a website is functionality. When you want your visitors to do something like sign up for a newsletter or purchase any item, your website must be functional. Even if you’ve never considered this, it’s likely that perhaps the route throughout your webpage hasn’t been properly laid out and constructed for the visitors. It frequently leads to visitors getting caught in a cycle where they are unable to understand your material, resulting in them abandoning your site.
If you’re seeing a drop in users or poor user engagement, try taking a peek at how your style and layout components are presently constructed. If your menu arrangements are unclear and annoying, you risk confounding and annoying your users. Unfortunately, people nowadays have too many options; keep that in mind. When your website cannot deliver all they need, they will eventually look for other options.
You haven’t included call to action button
It is one step ahead of the last one. For example, when you are getting a lot of traffic but still not achieving your goals, you may miss out on something. It is most probable that you are failing to guide your visitors properly. If your goal is to make them purchase or sign up for your mail, you need to provide proper navigation. One of the most effective methods to achieve this is to add a call to action button. It is the main reason your users visit in the first place.
Moreover, if you require your visitors to do exactly what you want, then you have to be precise about everything. This process is sometimes referred to as conversion advertisement, so why not try conversion rate optimization to enhance your buyer and visitor joining processes. Your entire strategy would define the action that a prospective user is expected to do. Would you wish visitors to be frequent users who interact with your material and connect with you, or would you like them to join and begin buying things? Whatever you want to do, be certain that your plan is complete and that you are competent to carry it out.
You are lacking SEO or analytics
Do you think your website ranking and positioning are a little off? SEO and analytics are the best tool for popularity and ranking high in Google. SEO tools will ensure that your website ranks on the first page in search engine results since no one bothers going to the second or third page. However, analytics is there to tell everything about the visit duration on your website as well as all the other activities of your users. Don’t you think this is a great way to see how the new components you added to your website are doing? Or if users are making proper use of them?
After they exit your webpage, you could also check what they’re up to. If you notice many of the same activities are being performed immediately until a user has logged off or shuts a web browser, you might be able to figure out what’s triggering the issue and address it.
Your site doesn’t provide correct information
What do you think about a customer visiting your website? They need information about your business or what they are interested in, and for any reason, if that information is not there, you will miss out on a lot of traffic. For instance, you are a clothing brand, you need to put everything like your service hours or your location.
Moreover, if you want to bring people to your physical store, you must incorporate Google maps into your location unit. Also, don’t forget to add the correct address details of your store so that it will be easy for peope to find you. You will not obtain any significant revenue through your webpage if your contact information is missing or incorrect. You should double-check that every contact detail you’ve provided is correct. If you provide an email account on your site, ensure this is an addressed mailbox you have control of.
When your users write emails to an account that is never viewed, you will waste both your and their energy, so stay on track of your interaction with them and answer as frequently and fast as possible.
Font size, color, and design is problematic
Readability is the most critical factor in any website design. If people who visit your webpage can’t even read your text correctly, it may cause severe problems for you. It would help if you focused on upgrading readability so that people could get the most information out of your site without putting in much effort.
Imagine people browsing your site on a mobile and couldn’t read your text because the font size doesn’t auto-adjust, and you will lose them before reaching a call to action button. Don’t be so cruel with your users; if you contain a lot of text on your website, at least use colors that are relaxing. You wouldn’t want to give your visitors a headache with so much text and harsh colors. Make sure that you haven’t used these kinds of colors and your website design inspires people to read all the content without any problem.
Content is also crucial for mobile phone users, who depend on the flexibility of the site to dynamically arrange sections to fit the unusual structure of their phones’ display parameters. When you don’t design a flexible site, phone users would have a difficult time scrolling line at a time over the screen. Most consumers might prefer to search other information sites than go to that hassle, it indicates you could miss a client. When it comes to text components, don’t forget about web page flexibility.
Maintain consistently fresh and up to date content
Everyone understands how an old site appears to visitors if you’ve ever viewed one with out-of-date content or an ignored homepage. Individuals are less inclined to engage with a website that can’t tell readers what they need to discover. Therefore, they’re more likely to look for information and updates somewhere else.
It is also valid with blog posts. A blog may begin with frequent additions that gradually fade away with time, eventually ceasing to exist. When your blog isn’t upgraded, your followers are much less inclined to start reading your older entries. Consumers expect new, up-to-date material that is delivered on time, so consider maintaining your website to entice new visitors and afterwards bring more customers with fresh content on a routine basis.
Overly visible social media links
When your social networking links are prominently displayed at the front of your homepage, you risk driving visitors away even if they’ve had a moment to peruse the rest of your website. Visitors will be directed away from your page and directly toward the social networking platform’s page when you use social media links.
Instead, place it at the bottom of the site so that readers can read your material prior to leaving, or place separate buttons on your contact form. You’ll have a higher possibility of getting people to complete a contact page or sign up for a newsletter this way.
You don’t have a secure site
In order to secure your site and be considered safe by the latest browsers you have to have a credible HTTPS certificate. HTTPS encrypts among your site and your consumer, keeping it secure and confidential and preventing cyber thieves from intercepting private data.
If you’re unsure about the quality of your site’s safety, contact your existing web host for advice. Although majority service operators maintain their platforms updated, it never hurts to double-check. For enhanced protection, ensure your extensions, styles, as well as other site components are all updated and protected with the most recent upgrades.