Are you worried about not getting the customers’ attention you deserve for putting so much effort? But maybe there are some things you need to focus on? Have you considered evaluating every aspect of your brand strategy and branding? If not, you should pay attention to everything all over again because there’s definitely something missing.
Let’s say there was an opening of two restaurants in which one spends a lot of money in an opening and luckily the tons of people showed up for the opening night. But, then the food quality was not as per their expectation so the majority of them never returned. In this situation, that restaurant closed down in six months.
Whereas, the other restaurant spent money on the opening night as well as took care of the food quality and the service. They, of course, didn’t make a massive revenue in six months but their business was doing okay because the people came back again as they might not have a big celebration but their food was good.
Eventually, when there is no value and trust relationship with your customers, they are not going to stay around. While it may profit you but it won’t be long and there will be no viable business. Moreover, according to a study, it is way easier to sell to the already existing customers than to try and attract the new ones.
However, the likelihood of marketing to a former client is believed to be around 60 and 70%, whereas the chance of marketing to a prospective consumer is considered to be around 5 and 20%. Someone who has previously had a positive encounter with your company would likely want to utilize your services once more.
Well, let’s not get into how you may increase your revenue. Rather, let’s speak about how you obtain amazing referrals, establish long-term partnerships, and gain loyal clients. The following is a list of what you’ll discover in this section.
Effective bits of advice to draw people’s attention
Know your suitable customer
The fact is that there’s no business that could be appealing to everybody. Hence, the initial stage is to discover who your intended people are. Peers from the marketing side refer it to as the buyer’s persona. However, in reality, all you need is to recognize your clients and what they seem to you and then think about how you can sell to them. Here’s the list of certain questions that you need to ask yourself if you want to know whether they are your ideal customers.
- What age group are your intended audience?
- What are the issues that my intended customer is trying to clarify?
- What level of education does my ideal consumer possess?
- What are the things they like or dislike?
- How my intended customer is going to find my company?
Once you are done with your research about who your ideal clients are, it’s time to consider your market plan for customers’ attention. Let’s imagine you are a child clothing brand whose target is children from age 5 to 10, you can highlight in your advertising that you have quality clothing with vibrant and funky colors. Or you may share the customer experience in your advertising about how much the quality has made your customer happy.
However, it isn’t only for the clothing brands but no matter your business type, the first stage of knowing your ideal customer and then researching how you can bring off value for your intended client.
Recognize the customer’s perspective
If you don’t want your customers to go away, it is necessary that you should know their perspective too. How they think of your businesses’ each and every touchpoint from the very first interaction. We consider client satisfaction in 4 phases at Brandsdesign. Although it is clearly a generalization, it is useful to consider how you may boost your performance in each of these areas.
Easier to be found
First and foremost is to make sure that customers could find you without any difficulty. There are several businesses that are not doing anything to make it easy for their customers to find them. Unfortunately, they do not contain any responsive business website or do not really have appropriate listings over the internet.
Make it worthy to be chosen
As for a new business, it is quite difficult and time taking to make people believe in it’s authenticity. When people interact with the brand they do not know about, they doubt everything. However, if you give them a social proof, they will more likely trust you. So, make sure you gave them a reason to believe you.
Engage with them
When finally your customers have decided to make a purchase from you, you need to make interaction easy for them. Ensure that they may face no difficulty reaching out to you and your contact detail, website, or business listing should be displayed rightly. Moreover, the most important is that you must engage with your potential customers if you want your customers’ attention.
Do your best
Pro tip: do not make sales your ultimate goal, instead, you should pay attention to achieving customer loyalty in the long run. But the question is how you can do that? You just need to offer a great experience to your existing customers. You’ll leave your consumer with a great impression of your company if you provide quality at every point of interaction with them, be it completing a decision to purchase or addressing customer service.
How you can achieve customers’ attention?
Need more customers? Here we have some important strands through which you can assist them in each and every point of contact in customer experience. Few of these may aid in discovering you and some will surely strengthen your relationship with your customer.
Create a responsive website
Nowadays it’s important that every business must contain a website, yet, research shows that 40% of them don’t have that important aspect. In today’s world, it’s crucial to carry two additional measures. To begin, check to see if your site is mobile-friendly. According to surveys, mobile phones now account for the bulk of web searching. Secondly, make certain that your site is search engine friendly.
Make your website optimized
Most necessarily you need to make sure that your website is optimized for the search engines when you have created one. The more you will be visible to your customers, the more likely you will have customers’ attention. However, the first stage is to conduct keyword research that is relevant to your niche. And then it’s crucial that you have a page on which those keywords could rank.
Concise, narrative URLs and appropriate meta-tags must be used on these pages. Next, ensure that your site has enough inbound links to the sites that are essential. Internal links inform search engines such as Google about the importance of specific pages. Providing a FAQ page for conversational keywords on your website is a wonderful strategy to optimize for such searches.
Sponsored online marketing
It’s understandable that paid online advertisement can not be affordable for every business but still one should explore their options. Although there are a plethora of websites that enable sponsored ads, Facebook and Google are the two which shine out beyond the rest. These two sites altogether make up 70% of all online ads cost.
It’s not really shocking since these two sites are the ones that get most of the attention from customers all over the world. Additionally, ensure that material is succinct, to the point, and provides clients with a compelling incentive to use your offering. Then, on Facebook, post a highly appealing photograph. Your adverts will be more powerful if you use a good graphic.
Always motivate your customers to give testimonials on your website as it will be convenient for you as well. You will know what’s working and what is not really working in your favor. According to research, 92% of people’s first priority is to check the testimonials. If they are good, customers are more likely to make purchases. So, it’s important to collect online reviews. Your happy customers would be more than happy to give you feedback, you just have to show them the right direction.
Benefits from the text message marketing
You need to ensure that your customer’s first purchase is not their last. You have to stay connected with them. While an effective method to do this is to promote through text messages. As per reports, text messages get a remarkable 98 percent response rate. Moreover, don’t forget about your existing customers, make sure that they are engaged as well. Message your current clients once you have a new proposal, campaign, or occasion forthcoming.
On review websites, be sensitive to client concerns
Happy consumers will provide reviews on Google and Facebook, but once in a while, a disgruntled or unhappy customer may leave a review too. A consumer review can be extremely unpleasant. Seeing somebody bash your service while you’re trying hard to offer excellent service isn’t the finest feeling in the world. However, if you don’t contact the client to assist them with their issue, you’re exacerbating the situation. Although nice word-of-mouth can attract clients, bad word-of-mouth would only drive them elsewhere.