A logo serves as a crucial ingredient in the making of a brand. Brands are recognized by means of their logos and hence, owning a strong symbol for the brand tends to secure utmost importance. However; coming up with an amazing design in the very initial stage of the business may not be possible for a company. There are several functions to look after, in the initial years, which is likely to leave the management with no time to work on the company’s branding. What could a business do in such a situation? There can be two options.
– Proceed without a logo
– DIY your logo
DIYing the company’s logo is no big deal; just a tinge of creative flair and an eye for detail can make wonders happen. Also, DIY logos, if developed correctly, can look as good as professional logos.
“Better to have something than nothing”
Hence, if you own an initial start-up and are facing constraints with respect to time or budget, DIYing your logo is what you could do.
How to go about it?
As mentioned above, DIYing your logo is an easy task. With the free tools available on the Internet, even a non-designer now can create a company logo. The steps for creating a logo for a brand are as below:
Find the Right Tool
The internet is flooded with free and paid tools that can help a non-designer create a logo. These tools are user-friendly and convenient to use. All you need to do is put in your requirements and the site will show you logos that you can either purchase or download for free. There are certain sites on the Internet, that even provide its visitors with customized logos based on certain information as obtained from the visitor.
Finding the right tool for your logo is the key here to a great design. Not all sites will contain the logo that you would want the brand to own. Hence, making the right use of the right tool for figuring out the right design remains significant here.
SEE ALSO: Places Where Your Logo Can Be Used
Explore the Tool
Once you have chosen the tool you wish to get your logo from, you need to go about exploring it. The tool will have several options and suggestions for you to avail. With a specific idea in mind, you can fix your attention on the features you wish to use. This would make the process less time-consuming and more effective.
Now comes the experimentation phase. Being a non-designer, this phase is likely to be lengthy but interesting. Knowing the essence of the brand here would serve as an important factor for the new designer. The understanding of the brand would help the designer create an alignment between the options available and the logo that the brand deserves.
Experimenting with ideas hence is the best you could do to develop all sorts of designs that could go with the brand. You can also place the logo on different business items for the sake of checking whether the design goes well with the overall impression of the brand or not. This way, the company can pick the best of the designs for its brand.
Pick the Right Color
After the design, color is the most important feature to be considered. Picking the right color is essential as it plays a vital role in shaping the customer’s perception regarding the brand. Keeping in mind the color psychology, you can pick a color that appropriately reflects the nature of the brand.
Pick the Right Typography
The right typography is again vital to the success of a logo, especially if the brand under consideration has a distinct name. The typography of the design should be unique in nature so that it’s easier for the customers to build a staunch connection with the brand. Also, the right typography can help attract the customers towards the brand; making the design efforts worthwhile.
Check the Logo
Checking whether the logo’s original or stolen is again a very important task to perform. Why is that so? There are two reasons to it;
– You would want your logo to be distinct.
– You may not wish to get into a theft issue.
Stealing someone else’s logo is unethical and the site you’d be using for creating your logo could have many of such copied designs displayed. Hence, it is advisable to check the design on the internet before making it an integral part of your brand.
Keeping theft aside, you also need to check if the logo that you have selected is distinct or not. The logo may not be a complete copy of some other logo, however; could have features similar to that of others. This could strip away your logos uniqueness while making it a prey to the prevailing clutter. Hence, ensuring that the logo has got unique features is also significant.
Get the High-Resolution File
Finally, you need to get the high-resolution files of the logo prepared. You are likely to use the logo in different places where the size of it would need to be changed. Changing the size could result in the pixilation of the design and hence to avoid the same, it is important to get the high-resolution files of the logo.
DIYing your logo using an online logo maker is as easy as eating food. All you need to have is the right mindset, a rough idea, and access to a creative logo maker. With the right resources provided, you can always make wonders happen.
However; if this doesn’t feel like your cup of tea at all, contact Brands Design for a great logo design. Brands Design for a great logo design