Designs have been in a continual state of transformation since their emergence. The world of icons is the most prominent amongst these, with the alterations being evident over time. Companies were seen shifting to 3D designs, years back, when the wave of glossy, shadowy logos hit the brand world. The Volkswagen logo took a swing from a flat logo design to a 3D logo design in 2000 while obliging with the trends of the market.
Later, the 3D design trend died out while bringing in the age of flat designs that have been ruling the design world since the past few years. Companies have re-branded their logos to flat, minimal designs making them appear more clean and simple.
Why are companies changing their logos to flat designs?
Three dimensional designs, as we know, are created in such a way that they have a live 3D effect to it. Flat logo designs on the other hand, as its name suggests, are the designs that are flat in nature with no gradients, shadows, or texture. These designs are simple and minimal with no three dimensional effects added to the design.
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Flat Design Vs Three Dimensional Design
Flat Design Vs Three Dimensional Design
There are a lot of reasons for which companies have shifted from 3D logo designs to flat ones, a few of which are as below:
• Brands/Companies are Trend Followers
A very obvious reason to the shift is the fact that the market is doing so. Companies and brands wish to appear updated and fresh and hence, the change is vital to be made. If not given due attention, in this regard, the brand would be whipped out from the market.
• Flat designs are minimal
Brands are not making the change only for the sake of following the recent trends; rather there is more of a technical reason to it. Flat designs are simpler and minimal, making them appear as distinct on flashy banners and showy ads. Since, the design industry is trapped in a clutter where the ads and banners need to be loud for the sake of leaving a mark; there is a dire chance of the brand’s logo to be lost in the glitter. Hence, in order to prevent this from happening, the logo designs have shifted towards minimalism; for the sake of ensuring maximum focus.
• Flat designs are easy to use on different platforms
Another reason for the shift to flat design is the fact that 3D company logos have a lot of gradients, shadows, and gloss making them almost impossible to match with the different platforms, on which they have to be placed, without alterations. On the other hand, flat designs are simple yet colorful which allows them to look good on all platforms with no or less alteration required.
• Flat designs are battery savers
Also, since, the flat designs encompass lesser colors and details; they are good at saving battery. The space saved hence, can be utilized for the showcase of relevant and more attractive items.
• Flat designs are easy to design
Finally, in this world of ease and comfort, designers too wish for a task that gives them room for relaxation. Hence, designs that are high in quality and low in efforts are the most cherished ones. Flat designs, precisely accommodate these features while being easy to make and attractive enough to steal the show.
The Final Verdict
These were a few reasons pointing towards the shift of designs from 3D to flat. The design world, however; is not steady and the trends are expected to change sooner or later. Brands can enjoy flat designs till a new wave hits the shore while bringing with it a trend that would call for change.
