There are multiple different ways of representing a brand, but logo design always comes at the top of them. It is the first thing any audience would notice about your brand and is most likely to establish your brand’s impression in the audience’s mind. However, communicating the core aims and objectives to the potential target audience might not be possible with just a logo design. Instead, it calls for a powerful combination of technology and creativity to earn maximum recognition. Thanks to the era of digitalization – logo designers can embrace success with in-depth designing skills and good understanding with technology. Also, the competition in industry continues to intensify and embracing success has become critical for the logo designers.
How Logo Designers Can Embrace Success in 2020?
To your delight, I have put together the top five ways through which logo designers can embrace success in 2020. They include –
A Fusion of Purposeful Colors –
Colors are the most crucial part of logo designs and a logo designer willing to embrace success shall be skeptical about the colors while designing a logo. You don’t need to earn a degree or diploma in color psychology; instead, knowing the basics is almost enough. For instance, you know red represents passion while blue depicts subtlety and wisdom, which means you are capable of working right with the colors in logo designing.
In the recent era, colors have become primary in logo design – making and breaking the hypes equally across the globe. Logo designers can embrace success are purposefully picking the color palates having the capability of depicting the brand’s background stories alongside the values and objectives.
Incorporation of Modern Geometry –
Geometric logo designs used to be the trending most in past decades. But with its excessive hype recognition, the design industry took a shift and those geometric logos were left behind. As we enter into the last quarter of 2020’s first quarter, young logo designers are likely to pull back those geometric designs from the past decades and fuse them with brighter color palettes to curate modern and warmer geometric logos this time.
This new age modern geometry is fully focused at crafting fine lines with vibrant colors – reflecting the warmest outlook for attracting an immense audience. Logo designers can embrace success by following the trending geometric designs.
Embracing Hand-drawn Organic Logos –
It has been a general practice of logo designers to imitate their hand-drawn images or concepts into the computer via multiple software and scanners. It has helped the designers at large, but not to the maximum level. When these images and concepts are scanned or imitated into the computers, they mostly fail to bring the exact image as drawn on the paper.
Therefore, technology and digitalization have made it much easier for logo designers to embrace success. They can directly use hand-drawn organic images using mobile phones. They have made logo designing convenient than ever – draw your logo concept on the paper, click a clear picture with your mobile camera, upload it on your designing software and boom! Your organic hand-drawn logo is on the way to perfection.
Understanding the Shift in Minimalism –
Minimalism is the most lasting trend in logo designing. It was back in the 1970s when it actually impacted the design industry and since then, no trend has been able to pass through the minimalism hype. As the logo designers of each era and decade continue to master the art of minimalism, they are also narrowing down the concept to something new i.e. abstract art.
Thence, logo designers can embrace success by learning and understanding this shift in minimalism this year.
Vintage Logo Designing –
There are multiple brands that haven’t changed their logo designs in years, except for a few alterations and modifications. It helps them carrying through their legacy as well as maintaining their recognition among the audience and consumers. As a logo designer, you must have been told several times by the clients to modify their existing logo.
Well, that’s more typical than designing a logo from scratch, but a few tricks can help you through. Keep the concept of vintage designing in mind – it gives a touch of nostalgia to your logo design. Also, make the maximum use of fine lines and never forget to put the sole identity if the brand into the logo design.
To put all condensed, logo designing is an ever-growing industry and requires each designer to pursue learning throughout their career. Every year and season come up with a new range of trending designs and as a designer, you shall remain highly updated on those trends. In 2020, the trending most styles in logo designing include purposeful colors, modern geometry, hand-drawn logos, a shift in minimalism, and vintage designs. Logo designers can embrace success by getting command over all these trends and incorporating them rightly in their designs.