A perfect website layout is a mystery; it can be the best when not noticed at all. Meaning, if your website has been designed with ultimate perfection, the audience would be able to find all the shopping cart, product descriptions, promotional offers, as well as the purchase button without even trying to look for them. All these features would be obvious in front of the users’ eyes and they’ll have pretty less time to focus on the websites’ structure.
Designing a perfect website layout is all about maintaining the right balance between creativity and practicality. No doubt, your website shall be appealing and aesthetic, it shall be more focused on providing solutions to the users are looking for.
The better solution your website provides to the audience, the bigger are the chances for attaining massive website traffic and bounce rate. And here is the guide to creating the best user experience on your website. But wait, the ultimate significance of website content doesn’t demean the role of a perfect website layout in your overall traffic and bounce rate.
Thus, to help you design a perfect website layout, I’ve put together this stellar blog post featuring all the fundamentals of designing a perfect website layout.
Fundamentals of Designing A Perfect Website Layout.
Dive in to burst your curiosity.
Grid Systems.
Ever since the codex have been invented back in the first century, grids are determining the way we read text and graphics. Though the grid system has witnessed uncountable variations and evolutions over time, they remain the only good way of arranging text and visuals in a pretty manner. Look at how they are arranged inside a book or a newspaper, you’ll find the very same manner copied onto the websites, and the great part is that they work incredible.
To tell you the truth, a lot many designers have tried experimenting with their creativity and avoiding grid systems within their websites and a lot of such websites have gone unnoticed. So, grid systems are fundamental in designing a perfect website layout, or else you’ll be doomed.
Also, considering that the world has digitalized and the majority of people are likely to browse websites via mobile phones instead of traditional computers, a highly responsive website design has become the need of time. And so, grid systems have become more significant.
There is a number of grid systems already available online that are all compatible with coding languages, highly responsive, and free of cost. some commonly available among them includes Simple Grid, 960.gs, and Golden Grid System. However, if you’re infused with adventure and want to experiment with something new then trying your hands-on building one from scratch isn’t a bad idea.
Visual Hierarchy.
Visual hierarchy is basically an organization of text and graphics in such a manner where each element displays its own significance and place. The higher the significance, the heavier should be the weight of that element, and so on.
Though the basic reading criterion in most cultures is from left to right and top to bottom. However, a perfect website layout has to follow a more complex reading behavior. We live in the times of the internet that has transformed reading into almost scanning and skimming through the pages. Therefore, a perfect website layout has to be built considering the concept of visual weight and hierarchy such as headers, logos, and call to actions in bold and bigger fonts and the size declining with the decreasing significance of elements.
Moreover, visual hierarchy also has this potential to guide the readers about what should be read first and so on. It can be created using different font sizes, styles, and colors as well as shapes and pictures in different colors and sizes.
Web−Safe Fonts.
This might seem to you an old ancient term but it has got the significance in 2020 as well. Back in time, very few fonts were supported by the browsers that were already installed with the word processing software and in case a website would deviate from them, visitors will end up watching random symbols. But things have advanced a lot lately and so many fonts have been made web resilient and supported. Thanks to technology, @font−face embedding has made it a lot easier.
There are a lot of platforms available from where you can amazing web-safe fonts as well as get a few of them for absolutely free. The popular among them include Fontspring and Typekit.
Now that you know the basic principle, here’s the list of a few basic rules that can massively contribute to a perfect website layout.
- Always pick a serif font for your headers.
- Use a minimal group font. Not a clutter of so many font designs.
- Choose fonts that take up less space.
Colors and Visuals.
Talking about a perfect website layout, colors and visuals must come to your mind. No doubt, they are an essential part of your overall website and possess great significance in the layout. Thus, the key is to keep your colors and images all minimal.
While you work on crafting a perfect website layout, here’s the list of rules you shall follow to keep the colors and images perfect.
Use A Minimal Color Palette.
Adding too many colors to your website can create confusion. The best practice is to keep it minimal by sticking to just 2 or 3 colors that represent your brand as well as follow the laws of visual hierarchy.
Keep an Eye for Color Blindness.
Another important thing to be considered while choosing colors for your website is color blindness. On average, around 5% of the total male population is color blind so it’s important to pair colors while keeping that in mind. Using different shades of a similar color can cause trouble to those with color blindness and put a negative impact on the overall traffic and bounce rate of your website.
Keep the Movement Minimal.
Though the movement is good for website layouts, an excessive depiction of movement can put a negative impact on your website traffic. Studies reflect that viewers are more likely to prefer websites that are still in comparison to those with movements.
Pick Your Images Wisely.
Images are another important part of your website and shall be picked wisely. You cannot just put them up to fill the space for irrelevant and less attractive images can push your traffic away. Instead of these, you shall use relevant images that are capable of conveying the rightful information to your audience.
Abide by All the Laws.
A lot significantly, you must abide by all the laws of copyright when using the images in your website layout. Most images you come across on the internet are copyrighted and so, you’ve to purchase their permissions before using them.
To put it all condensed, the above-mentioned fundamentals are adequate to help you design a perfect website layout. However, if you want exceptionally professional work, you may hire some affordable logo design agency and pick from their available web and logo design packages to get incredible services.