Here’s What Happened When Brands Design Recreated
The All-time Famous Logos!
It will be an obvious assertion to state that a ‘logo is the key tool in branding’. The existence of a brand seems inevident without a logo, and that too in today’s business world. For instance, if you’re asked to draw the last brand you remember, you won’t be drawing the service or product it’s delivering but instead, you’ll draw its logo. The human brain rarely remembers the service, CEO, or even the punch line, it only remembers the shape and color of the logo that represents the brand, and this is what makes logo important.
The Science Behind Logo And Its Design
There’s a lot of science involved in how logos remain in human mind for a longer period of time. The brand associates the colors and designing of the logo to signal mind towards its product, here’s an example to understand this:
Visualize the logo of McDonald’s, marketers believe that the golden arch in its logo triggers the hunger in the viewer’s mind. Similarly, when you look at the BMW’s luxury-symbolizing tristar logo you instantly imagine a high-class car riding beside you. This is the kind of impact that goes along with their existence, and this science has been benefitting marketers and businesses from a really long time.
But there’s not always science and trickery behind the designing of logos. Some of the famous brands from older as well as new times are associated with a ‘story’. A story, that reveals the history and sometimes functioning of that brand.
Stories You Didn’t Know About The Famous Brands And Their Logos:
You might have seen tons of articles written on “things you didn’t notice in ABC brand’s logo”, and as soon as you start noticing the logo you feel shocked to the core. However, in this blog, we are going to brush your mind a little deeper. Like I said above, logos are either designed to shift the human mind where it’s supposed to be shifted or the design carries a certain story that is rarely heard.
Brands Design tried to dig deeper into this and found some really mind-blowing back-end stories associated with the logos and the way they’ve been shaped. And to amaze the readers further, we found the stories interesting enough to be re-lived. Therefore, we revamped some of the all-time famous logos under the legend it was probably based on.
Here are some of the before and after logo designs that we feel excited to share:
Famous Logos Revamped: Backing Up The Back-End Story With A Touch Of Our Own Creativity
Before introducing revamped logos from our side, it’s important to remember that these logos are created on the widely-accepted stories, the original logos are associated with. Mostly the famous brands and their logos have more than one rumor traveling with their identity, but after intense researching, we gathered the widely-accepted legends to start-off our work with.
Apple
One of the most re-known brands in the world, Apple, carries different stories regarding its logo. Tons of myths were made popular regarding the famous apple logo. One such recognized story was about Alan Turing.
Alan Turing, the man who laid the foundation of the modern-day computers was an unrecognized man. The poor man, instead of receiving appreciation, was a victim of humiliation and hate for being homosexual. After facing jail for his sexuality, Alan ate an apple that he had poisoned with cyanide. The eaten apple in Apple’s logo symbolizes the story of Alan.
Another possible concept revolves around Newton and the fallen apple that represents knowledge and discovery.
Revealing our new creation under the original concept:
Gucci
The famous Italian fashion brand known for luxury and class has always stood out among its competitors. Gucci has a classic logo that represents the letter G twice. This creativity remained untouched throughout its existence until today.
Aldo – Guccio Gucci’s son, decided to design a logo for the company that was functioning without a logo until he joined the family business. The concept was pretty clear, Aldo combined initial of his father’s name into a double-G sign. And over the years the logo became a symbol of luxury and class with people trying to copy the products as well as the logo.
Here’s our side of contribution towards the mighty fashion brand and its history:
Amazon
The mighty online retail store has a really basic logo but a hidden concept is based behind the placement of the arrow in the logo.
The yellow-colored arrow under the word (Amazon) looks like a smile but it’s more than just that. The arrow starting from “A” and pointing towards “Z” symbolizes that the online retail store offers each and every product, from A to Z.
Our aim was to keep things simple, like the original logo has, and also put forward the amazing concept it’s based on:
FEDEX
The American multinational courier delivery service, FedEx, has one of the most simple yet mysterious logo designs ever. At first, it looks like a simple design with the name of the company combined with two different colors in bold. But if you look closely you’ll find an arrow between the gap of “E” and “X”.
The trickiness in the logo was the coolest part of the logo, that arrow struck our mind when we noticed it. So, here’s our trick touch to the FedEx logo:
Mercedes Benz
The global automobile marque has a pretty stylish logo but more than the eye-catching design, the logo pictures the hidden concept behind it. The tri-star represents the grasping power and rule the company has on all the three mediums; air, land, and water.
The amount of fun we had while creating this logo is easily visible in our creation:
To be specific, these logos were a minor contribution from our side. Brands Design believe, that the revamping process can only be applied to the brands who have been positive towards this approach.
